What are organic Search Report?

SThere are a lot of advantages of using this report. It enables you to:

• Analyze competitor’s organic keyword rankings and top performing pages. 
• Find your new rivals and use their SEO strategy to increase the traffic. 
• Keep an eye on where your competitors lose positions to turn this into a chance to outform them. 
• Examine your competitors on a subdomain level to get insights into their content. 

Now let’s look at how organic research works. All webmasters use Google search console and Google Analytics to see the performance of your own top pages. But if you want to see the competitor’s performance, using domain analytics is the best option. Click the Domain Analytics dropdown arrow on the very top of the left-side menu and then click Overview. Enter your competitor’s domain and click the Search button. Then choose your target country.

First thing you will see is estimated traffic and the keyword trends. The month-to-month dynamics of the traffic volume and the number of keywords over the last 12 months are shown by default. 

Here are the categories:

• Top organic keywords
• Top position changes 
• SERP features
• Top pages
• Top subdomains 
• Main organic competitors 

What are SEO Positions?

Positions reports give us very essential information. You  will see a list with  all top organic keywords in a full report. You need to identify organic search positions tables. In this table those keywords are listed which your competitor targets to get traffic. 

You can sort and filter the keywords by any parameter you want. You should keep in mind the terms volume and keyword difficulty.

Keyword volume means monthly average number of searches for a given term. 

Keyword difficulty is an estimation of how hard it is to outrank your competitors when targeting for a certain organic keyword.

What are SEO Position changes?

Position changes report gives you deep knowledge about your competitors strategy. It displays the competitors new keywords as well as lost keywords over time. You will be able to see the keywords that they have improved their position for as well as the keywords that were not earning good traffic.

What are SEO Competitors?      

There is a list of competitors in the report based on the common keywords and number of keywords used. There is also a competitive positioning map in which the X axis represents the number of keywords and Y axis reflects organic traffic volume.  There is also a section for the number of common keywords if you want to see then you can view that section. 

What are SEO Pages/Subdomains? 

This is the different reports which consists of list pages. These are the competitors best-performing  pages sorted by traffic share. You can see the keywords that a page ranks for by clicking on a keyword account.

SEO Subdomain/URL options

When your competitor concentrates on promoting a certain URL in organic search, analyzing it could be more insightful than analyzing a domain as a whole. So you can select the URL option to find information on organic keywords, monthly traffic, and estimated traffic cost for a specific URL. This data will unveil your rival’s strategy regarding this URL. Like similar reports, this one allows you to apply various filters to refine your research.