What is SEO and why  does it matter for ECommerce?

Search Engine Optimization is the practice of optimizing your website in such a way that it becomes as visible as possible in search results . This practice includes optimizing around specific and skillfully-chosen keywords, and creating the best possible result for your website for those target keywords. There are many things that make SEO worth. Like internal, site speed and structure, rich snippets, usability, mobile friendliness, and many more. At this moment we are not concerned with those other aspects. We are only concerned with the actions you can take as you set your product and category pages up to ensure your site rank better. That involves optimizing your page titles, meta descriptions, headings and on page copy for search by populating them with the best possible keywords. 

First you need to find the best possible keywords. Take an example of your own. Think what you do and where you go when you need something. Let’s say you want a guitar. If you are like most of us, you will start searching on Google for shopping sites. It is searched that 39% of global ecommerce traffic comes from web search, and 71% consumers claim that they use search engines to discover new brands and products. That simply means that there is a hope for even a new and unknown ecommerce business. You need to make your online presence and reach to those who are actively looking for a service like yours. 

If you want to be in top 10 search results, then you need to keep in mind:

1. You need to inform Google precisely what your products or what you are selling
2. You need to know all the possible questions related to your product , and provide the best and comprehensive answers. 

So, how can Google identify what you are selling?  You need to tell Google. You need to use the words precisely that the target market uses when they search for your product. 

It is noticed that organic search has a higher ROI Than all other digital marketing channels like email, social media and paid search for ecommerce sites. You just need to choose the right keyword and sprinkling them all across for Google to pick up. 

Why You Need To Understand Your Customer’s Persona?

Before making keyword research you need to know your market. Search for your competitors and customers. You can not start making a list of keywords, before knowing what your potential customers are looking for and what language they use for search. 

This search goes beyond whether your market searches for “clothes” or shoes. Whether they talk about “hair treatment” or “health related issues”. Those all things matter. But think deeper than that. How do customers describe the problems? What is their buying process?  What are their priorities in the products? What things they need to know to feel comfortable about buying your product online?

To discover the answers of all these questions you need to create your customer persona. Below are some places to start your search:

• Social Media: Make social media pages for your business. If you do not have any presence on social media, get on your competitor’s social pages and search for your product or the products that are similar to your products on those platforms. Find out what language consumers use to describe your competitors products, descriptions, its benefits, its uses and problems with the products. 
• Forums and online communities: Whatever your business is or whatever industry you are in there is a forum for everything. Consumers are probably using it to ask questions and opinions. So, go to forums related to your business, and try to know your customers. 
• Competitors Reviews: Competitor reviews are gold because you’ll learn where your competitors could be better. For example, if your market is publicly bemoaning your competitors’ pricing, you’ll consider a long-tail keyword like “affordable kitchen knives.” After all, that’s probably what your market is searching for

How To Improve Your Ecommerce Site’s SEO With Keyword Research?

Keyword research is the most important step in the SEO strategy. When you have a full understanding of your market and potential customers then now you are ready for keyword research. When you are done with keyword research after that you need to check your competitors. There is a difference between what people search for when they are looking for a solution for a problem and when they search for purchase something. If your goal is conversion then you will understand the difference between the informational keywords and commercial keywords.