Decide what type of content you are going to review before you create an inventory of URLs and metrics. You can audit internal content like landing pages, product descriptions, blog posts, news, educational materials or external publications. Don’t forget about videos, PDFs, interactive content such as quizzes or games, etc.
Collect your URLs
List the URLs of the web pages you want to analyze. You can use an online content audit tool like SEMrush content audit. This tool audits the content quickly based on the sitemap data, and provides you with a list of URLs and metrics. You can also analyze a specific part of your domain. For this you need to have a sitemap of your website.
How to catalogue your content for SEO?
After collecting your URLs, use an online tool or a spreadsheet to sort them by different criteria and share the information with your team members. You can catalog your content with the following categories:
- Buyer’s journey stage (awareness, consideration, decision)
- Content type (blog posts, product descriptions, landing pages)
- Content format (text only, images, videos, with or without a call to action)
- Number of words
- Date of publication or last modified
- Author (if you have multiple writers)
- Metadata (title, meta description, h1)
How to collect and analyze data for SEO?
Collection of data is a complex and lengthy process. You can save time by using the SEMrush content audit tool, which will collect data according to your goals and metrics. This tool provides you with various data such as social shares from Facebook and Twitter, backlinks, metadata, content authors, content length, etc.
Connect your Google Analytics and Google Search Console accounts to add depth and breadth to your data. You’ll be able to see additional metrics for each URL, including sessions, average session duration, pageviews, average time on page, bounce rate, and search queries. You can switch between Sessions and Pageviews data for every page in one click.
If you want to collect a wide range of data, feel free to use the analytics tools below when doing a content audit:
- Google Analytics
- SEMrush position tracking
- Content WRX audit
- Content square
- SEMrush site audit
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