SEO Keyword Prominence

Keyword prominence deals with how eye-catching your keywords are within a web page. The primary and important keywords should be the most prominent in your web page. Keyword Prominence can be analyzed by a key phrase usage in:

• The title of a page
• Meta description
• H1 and H2 tags
• Alt tags
• Anchor text of both internal and external tags
• Bold and italic text
• Beginning of the body text
• Overall text 

SEO Keywords in H2, and H3 Headings

Headings help visitors and search engines to read and understand the content of your site. It  makes it easier for them to analyze what a page is all about. Heading also represents the most important part of the content and highlights their interconnectivity. 

Why use headings ?

Use headings as text structure

Googler John Mueller states:

“These headings tags in HTML help us to understand the structure of the page.”

Headings indicate the main topic for the upcoming paragraph. Thus headings are the signposts for readers. They get an idea from heading that what is there in the paragraph that heading contains. If your content has no headings then it becomes difficult for the reader to understand what section of the content contains the information that they want to read. People like to scan content. But without headings it’s hard for them to find the relevant content they are looking for . 

Using your keywords in the subheading

Headings are the excellent opportunity to use your primary keywords to make it clear what the page is all about. If you want to rank higher for a particular keyphrase, headings provide you the best place to write your keyword. It will help you to rank higher in search engine result pages. 

      But it is also needed to understand not to overdo it. Use the keywords wisely in the headings. Only add your keywords where necessary and make sense. Do not use your keywords in every heading.

How to add your keywords in the subheadings

It depends on the number of paragraphs when you add the keyword in the subheading of the page. Your subheadings are not more than a very short outline of what you are going to explain in one or more paragraphs. That is why it is always possible that you can add your keyphrase to one or more subheadings. Following are some questions you should ask yourself while creating a blog post with keywords in the subheadings:

• Does my text discuss the topic described in the keyphrase? If not, should I pick another keyphrase?
• Do my current subheadings accurately describe what I discuss under them?
• What paragraphs are most closely connected to the topic and the keyphrase?
• What questions do these paragraphs answer concerning the topic and the keyphrase?

The answers of these questions can help you add the keywords to one or more subheadings.