SEO & Content Regency

Google update favors recently published or updated content, especially for time-sensitive searches. 

When Queries Deserve Freshness?

The implication is that Google measures all of your documents for freshness, then score each page according to the type of search query.

Below are given the type of keywords most likely to require fresh content:

1. Recent events or hot topics 
2. Regularly recurring events
3. Frequent updates

Google may determine exactly which query require fresh content by monitoring the web and their own huge warehouse of data including:

• Search volume
• News and blog coverage
• Social media

What are content updates for SEO?

 The significance of editing, updating, adding, and making changes to the page is a content freshness activities factor. Instead of just changing a few words around, adding or removing the whole section within the document adds more value and steps up the ranking of the page. 

How magnitude of Content Updates can Help along with Your Ranking:

To increase the effectiveness of your SEO and boost your search engine traffic, you can apply this technique and can increase the SEO score. With the help of this factor, you will be able to make updates to your old content.

Following are some of the benefits of the magnitude of content updates:

• Improve your CTR: In Google’s algorithm, the sites that have more clicks are more likely to get higher ranking in search engine result pages. You can also write a compelling headline and outline that grabs your reader’s attention and pulls them in. This helps you maintain a robust position in Google’s results. 
• Fix Grammar and Spelling Mistake: If your blog posts have poor grammar and also spelling mistakes, it negatively impacts the user experience. It can also decrease your ranking. 
• Show Google that your magnitude of content is fresh: There is no doubt in the statement that Google loves fresh content. Content published recently gets a better ranking, especially for topics that change frequently. So if you’re only publishing new content, you’re missing out on an enormous opportunity. Your old pieces will die a slow death within the search engine rankings.
• Improve Your Content Accuracy: If your site is meant for excellent user experience, you’ll succeed with Google’s multiple algorithm changes and constant refining of their ranking factors. You can make your content more usable and helpful for your visitors by updating it to supply new information or updated content.
• Improve the freshness of the entire website: Google likes the freshness. That is why sites with regularly updated content rank higher. Google gives priority to the sites that update the content frequently. Your site’s ranking gets a negative response when you do not update your content for a long time. 
• Show value by removing broken links: Broken links not only affect the ranking but also irritate the users and show bad user experience. It pushes you further down the search engine result pages. Because of online tools that are available for free, fixing the broken links has become easy for everyone. 

Two free online tools are highly recommended. First one is brokenlinkcheck.com. Lets see how it works:

Type your URL in the given space to find broken links.

After some time it will provide you the full report of your broken links. 

The second tool to check your broken links is the broken link checker for Google chrome. It is a free extension that is available on Google Chrome.

This will get added to your browser as follows (Icon A in Pink color is Broken link checker).

When you will check for broken links using this extension, it will browse all the links on the page and find which are broken. It will list all the links both functioning and broken. As given in the below screenshot:

• Link to newer and better resources: This is also a good idea to update your content. When you improve your old content, you can also link to new resources. You can use the resource like experts, statistics, infographics, events, and breaking news to research about your content.
  You can link this new content to the old one. This adds a lot of new value. Google considers it much more valuable content. Outbound links are a significant factor in ranking.
• Include multimedia for better rankings: This is also one of the best practices to improve search engine ranking. Since everyone prefers online content, more priority is given to the content that includes audio, video, and images. So, try to include the multimedia to your new content and pages. It will increase the chances of getting a high ranking on search engine result pages. 
• Improve how often Google indexes your site: Google looks at the entire site to find the new updates. Hence, you will see the benefits across your entire website not just on the content or pages that you update. 

When you update your site and content often, you enable Google crawler to crawl your site frequently without needing to publish more often. 

• Share your content and promote it again: When you are done with your content update, you should be ready to share it. To share your content you need to have share buttons on your page. You should have buttons for popular sharing sites like Facebook, Twitter, Google Plus, Instagram, Pinterest, and LinkedIn. Once you’ve fixed this, distribute your content through the normal ways you’d promote a new piece of content.
• Fix any issues with recent Google updates: Every year Google changes its algorithms for ranking factors. In each Google algorithm, there is a change in how different factors play out for the success of your Google rankings. To improve your SEO strategy, you need to apply the new updates to your content. 
• Repurpose your content for more backlinks: To get the most impact from the old article you update, you should create different content types from the original work you did. The easiest way to repurpose your content is to record your old content and make an audio file. Another way is to create a SlideShare presentation from your old content. Just divide your content into different pieces of information and make a presentation. Then you can publish your slides to Slideshare and promote it. These are easy ways to increase the visibility of your post. And when others link to your content, you can gain new backlinks to what you’re publishing.
• Leverage the value of your old content: Take a look at how much content is new and how much is old. There is a possibility that more of your content was published some time ago. And every minute, it’s losing value as it becomes less fresh. The solution is to inject new value into your old content. Those old posts already have value as solid resources. You’ve done the research and created something that’s worthwhile.

What are SEO Historical Page Updates?

It is also important to note how often the page has been updated. Do you update the page weekly, monthly, or yearly? The frequency of page updates also plays a role in freshness.