What are they types of rich snippets for SEO?

Google rich snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. This snippet is also called an answer box as the answer to the searcher’s query is represented in the box. They can appear as a paragraph, list, or table. The purpose of snippets is to answer the user’s query right away. Having featured snippets means additional successful steps towards the optimization of the site. Below are some benefits of snippets:

• Attracting the searcher towards your relevant result
• Providing the data immediately related to the search query 
• Increasing the click-through rates and lowering the amount of bounces due to searchers not finding the result that they were looking for 

What are the types of rich snippets?

There are three types of snippets:

1. Paragraph: In the answer box, the answer is given in text form. The box can have the answer with a paragraph and an image as well.
2. List: Answer is given in the box in the form of lists.
3. Table: The Answer appears in the form of a table.

How to get featured?

The featured snippet pages rank in the top 10 searches on Google. So if you are ranking high related search query, then you have a good opportunity to get featured snippets. 

The most featured site is wikipedia.org. If it has the answer for the related query, then it’s not as likely that you can get featured. 

According to an analysis performed in a study, these are some popular areas of search queries that get featured results very often: 

• Requirements 
• Transitional
• DIY processes
• Status 
• Health
• Mathematical 
• Financial 

Below are some search queries that don’t have answer boxes:

• Images 
• Videos 
• Local 
• Shopping

How to identify opportunities to get featured?

1. Do keyword research: It’s a good way to start with researching your keywords. From the studies, it is declared that most of the snippets trigger form long-tail keywords. The more the words are typed into a search box, the higher the probability there will be a featured snippet. 

While researching for keywords with a snippet, keep the following things in mind:

• Focus on question-type search queries. Like the queries that start with the words: why, which, what, how, and when. This is the easiest way to identify. 
• Target informational intent: Not only the question type queries can make a featured snippet. You need to focus on information as well  which contains long-tail keywords. 

2. Browse Google for more questions: Browse Google to find the questions people type in the search engine. Look at Google’s people also ask to find other questions related to your search query. Once you start asking more questions related to your keyword, more and more choices you will see in people also ask the section. 

3. Identify the search queries where you already rank high: Identity which search queries give you more traffic or more click through the search engine. If you already have a keyword that ranks higher on search engines then it will be easy to get featured snippets. You can use google search console to find which search query gives you more clicks. 

4. Ask people: You can use this traditional way of keyword research to find out the types of questions people ask. You can contact your friends, customers, followers, and family members and ask what kind of questions they search for into search engines. 

5. Monitor questions people ask on Twitter: This can help you determine relevant queries and topics. 

What is the optimization of features for SEO? 

• On-page SEO
• Structured markup
• Answer each question concisely
• Be factual and organize well
• Make sure one article answers many similar questions
• Organize your questions properly
• Make sure to use eye-grabbing images
• Update and re-upload images
• Monitor your performance