WordPress tags and categories play a vital role in organizing your site’s posts properly. They can help you to increase the web traffic, boost your page views, and offer a great experience to your potential customers. 

With the proper use of tags and categories, you can help both the search engine crawlers and web readers to browse and navigate different pages of your site quickly and easily.

Tips for WordPress Categories and tags:

  • Do extensive keyword research
  • Make an organizational structure before publishing 
  • Use WP.com tags and WP.org tags carefully
  • Do not make separate categories for authors 
  • Avoid singular vs plural dilemma on categories and tags
  • Avoid duplication while using categories  and tags
  • Do not ignore tags and categories 
  • Use simple, descriptive, and clear names for categories
  • Do not use too many WordPress tags
  • Structure your category properly

Why do you need SEO Keywords in a URL?

A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine result pages and impact the decision-making of searches. 

How to find keywords for SEO friendly URL:

URL is the primary term that a search engine uses to categorize and  identity the page. Every page you want to rank higher in search engine result pages should have a target keyword. So, identify the keyword for the page to make the URL that is SEO friendly and that is optimized for searchers and search engines.

As you create a page of content for your website, identify the best keywords by selecting a term that:

  • Is closely tied to your topic or industry 
  • Has a high search popularity 
  • Has a low competition in search  

URL strings for SEO

Categories in the URL string are read by Google and may provide a thematic signal to what a page is about. 

References and Sources for SEO

Citing references and sources, like research papers do, may be a sign of quality. Google quality guidelines state that reviewers should keep an eye out for sources when looking at certain pages: ”this is a topic where expertise and/or authoritative sources are important .” However, Google has denied that they use external links as a ranking signal.

How Bullets And Numbered Lists Help SEO?

Bullets and numbered lists help to break your content. To get a better understanding of the information, bullets points and numbered lists offer short and concise content. This makes it easier for the user to read and understand content that you provide. It enhances the user experience and also may  Google prefer with bullets and numbers.

Below are some tips that you can use to write content with bullets and numbered lists:

  • Use bullets as headlines: The content you write on your bullets points must catch your reader’s eye. Once the reader’s attention is focused on the bullet list it’s more likely one will read it through, as long as the information provided is what the reader is looking for. 
  • Do not exaggerate: Keep your list simple and easy to read. Do not use too many bullets. 
  • Keep the bullets symmetric: Consistency is key to write a good bullet list. All the bullets on your list should be roughly the same length. You are trying to convey a message through your list, and all items should receive a fairly equal presentation.
  • Use continuous grammar: Write all of your bullets using correct grammar and punctuation, based on the initial sentence that led to the list.
  • Use keywords: Adding targeted keywords to your bullet list will generally have a positive impact on both your SERPs and your conversion rate.

Page priority and it’s impact on SEO

The priority a page is given via the sitemap.xml file may influence ranking. Sitemap helps in the following ways:

  • Lists all urls from your site. This includes pages that search engines are unable to find.
  • Sitemap gives search engine page priority and thus crawl priority.  You can add a tag on your XML sitemap saying which pages are the most important. Bots will thus first focus on these priority pages.

What is the impact of too many outbound links for SEO?

If  your site has too many outbound links may be considered as spam by search engines. Adding too many outbound links will distract your readers and direct them away from your website. 

UX signals from other keywords page ranks for

If the page ranks for several other keywords, it may give Google an internal sign of quality. Google’s recent “How search works” states that ‘Google looks for sites that many users seem to value for similar queries.’

What Is Page Age for SEO?

There is no doubt in the statement that “Google prefers fresh content.” Updated page ranks higher than the old page in search engine result pages. 

What are user friendly layouts for SEO?

The overall structure of the elements and their arrangement on the screen may affect a user experience and increase conversions. When you need a strong conversion push and great interaction with your users, you should create a web page layout that is user-friendly, eases page and website navigation and improves UX.

When it comes to website layout you should remember that most of the internet users are used to briefly looking through the page rather than reading it carefully. 

Users that perform different searches have varying goals in mind, thus they will look at the website layout differently. For instance a user that simply browses a website will be looking mostly at headlines and phrases while the one that looks for information will be much more consistent in website reading.

How to use parked domains for SEO?

Parked domains are basically an alias domain name to your primary domain, it will be pointing to the same web pages as your primary domain is pointing to, that is multiple domains, the same website.

Benefits of Parked domains: 

Conversions: When you park a domain name you will be able to convert sales very easily because of the targeted ads placed on the domain name. The best part is you do not have to do anything to get these sales except own the domain name and park it.

Income: The main reason to use domain parking while you are waiting to develop the site is for income. The domain name does you no good if it is just sitting there empty. You need to be making something from it and many domain parking companies will offer you a nice percentage of the profits they make. 

Very little setup: Parking a domain is very easy and you will not have to spend hours upon hours trying to set up a website to make a little money. All you have to do is sign up with a domain parking company and let them do the rest.

No contract: Since you own the domain name and you may be using it for a website in the near future you don’t want to commit to a year of parking or even longer. Most domain parking companies have no contract and you can work with them on a day to day or month to month basis. This gives you the ability to move or develop the domain whenever you are ready to do so.

Makes your domain more valuable: Since there will already be traffic coming to your domain with parking your domain will become more valuable to you when you are ready to use it. The search engines can find a parked domain and will actually index it. This is not the case if you just leave it blank

What is useful SEO Content?

Your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels. Content consistency establishes your credibility, builds your trust, and strengthens your reputation. 

Benefits of good content

  • Increase audience retention: Great content is an important asset. It has the ability to create a positive experience for your potential customers and compel them to come back for more.
  • Better social media traction: It’s one thing to increase your social media followers across channels, and it’s quite another to create content that trends.  If you’re one of those businesses that doesn’t see much traction despite having a huge follower base, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media.
  • Increase trust with your audience: Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers.