As all know Google has some algorithms and it uses over 200 ranking factors in them. We put them all in one complete list. 

SEO Domain Factors 

Why Domain Age Matters?  

Google’s Matt Cutts says that there is a small difference between a domain that is 6 months old and one 12 months old. But he does not state that it is not important. As long as you have been around for at least a couple months, you should be able to make sure that you can show up in search results. 

Which Keywords Should Appear In The Top Level Domain?

 If you have a keyword in domain name, it does not give you boost SEO for the reason it is used. But still it acts as a relevancy signal.

Why Keyword Placement In Domain Matter? 

A domain that starts with their target keyword has an edge over sites that either do not have that keyword in their domain.

What is Domain Registration Length?

 A search has shown that no search engine has ever confirmed that they use domain registration length as a factor in ranking. So it is recommended to have at least multi-year registration on their domain. It is not required to register for 10 years. 

Importance Of SEO Keywords In Subdomain 

Moz’s expert states that keyword in subdomain name can boost ranking.

What is Domain History?

 A site with volatile ownership or several drops may tell Google to reset the site’s history, negating links pointing to the domain. In some cases, a penalized domain may carry the penalty over to the new owner. 

What Is Exact Match Domain?

 When exactly same keywords are placed in the domains with the purpose of ranking higher in the SERPs is known as exact match domain. Examples of exact match domains are:

  • Kidsfood.com
  • Buyshoes.com
  • buystationary.com

In the competitive world of SEO exact match domains are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. 

What is Public vs private WHOIS?

When you create a website, the  first step is registering your domain. While registration,  you necessarily provide your personal information like name, contact number, and address. This information is referred to as WHOIS  data information. Your registrar asks you to fill all the required personal information under ICANN. 

The Internet Corporation for assigned names and numbers is a non profit organization responsible for coordinating the maintenance  and procedures of several databases related to the name spaces of the internet, ensuring the network’s stable and secure operation. 

How to check WHOIS Data?

There are many online tools available to get the information of a particular domain. Below are some websites:

https://www.whois.net/

https://lookup.icann.org/

https://whois.domaintools.com/

While entering and registering your information, you have an option for keeping your data private or public. 

Should you keep WHOIS data Public or Private?

It is up to you if you want to keep your data public or private. Everyone has the internet and anyone can access your personal information like your name, address, and your contact information. So, if you want all your personal information to be hidden from people, then you can choose option private. For a private option you need to pay extra money at the time of registration.

Does Domain WHOIS privacy affect SEO affords?

It does not matter for Google if you keep your data public or private.  Keeping it private will not affect your ranking directly. Google itself is a registrar and can access the domain information of any website. Imagine a scenario where an Individual has 30-40 websites registered under his name & all of their WHOIS data is private plus they are linking to a set of particular Domains? The situation is unrealistic but it is possible. Google will sense something is fishy & can penalise the website. Owning 2 or 3 domains with WHOIS privacy on it doesn’t matter.

What is Penalized WHOIS Owner?

Onces Google finds that an individual owns a spam website, that person will be a penalized WHOIS owner. The online search giant will find out whether a person owns other website across 

Various website domain hosting platforms. This is an SEO factor used by search engines to stop spammers from cheating more websites after being penalized. 

Google also clarified that the websites that are hosted from the same server of various spam websites are not penalized. According to Matt Cutts, it only penalizes domains and WHOIS owners, not the server IPs. That means the SEO ranking factor of your website is not affected by the spam activities of a neighbor of a web host. 

What is Country TLD Extension?

One of the many SEO ranking factors that webmasters have to consider when creating a website is whether to use a country TLD extension or not. In today’s world the most popular extension is .com. But if you want to rank higher in a specific country then you need a country TLD extension. GEO-targeted search services often have different results than those on the main Google.com search engine result pages.  

Benefits of Country TLD Extension: 

  • Help in Local Search Ranking: This is the best option if you want to target the audience from your own country or any specific country. Search engines often return different results depending on where the user comes from. Local Local results usually populate the first page of the search engine results pages. Google has localized its search engine depending on the IP of the user. A person from America is 
  • Better Domain Name: Another benefit of using a country TLD extension is the availability of premium domain names. The traditional .com, .net, and .org domains are already saturated, and the good domain names have already been taken. It is possible to register using a country TLD extension that is similar to another site’s domain as long as it doesn’t infringe any copyright laws.

 

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