How to optimize website footers?
Website footers increase visibility. It provides the information to users that they do not find on the main menu like contact information, about us and other useful links. You can promote your business’s upcoming events, social media accounts, and blogs on the footer. If you try to provide useful information resources on the footer, there is a high chance of good user experience and increased visitors.
Why are website footers important for SEO?
Below are some reasons why a website footer is important:
- Viewership: From a survey, it is found that 66% of the time spent on a website happens below the fold means a part of the website that is not visible when it first loads. A lot of visitors spend time to find the content that they have to scroll down to find. Many users start scrolling even before the website finishes loading. Hence the footer gets more views.
- Conversions: The footer is the last thing on the website and also the last thing for visitors to view. So make sure you provide the most useful and targeted information on the footer that forces the user to stay on the website, create an account, and purchase something.
- Redirection: The key to high traffic on your site is high-quality and engaging content. So when your reader reaches out to footer you will definitely want them to visit your pages. For that give them more links from your footer. And these links will redirect them to the more interesting pages on your website. More visits, more traffic, and higher google ranking.
- Mobile-friendly: These days most users use the phone to access the internet. It’s just to make your website mobile-friendly. It is easier to scroll on a phone and footer links will help them navigate through the website easily.
What to include in a website footer for SEO?
You need content, structure, and aesthetics to make a good website footer design. The following are some elements you can include in a footer:
- Sitemaps
- Privacy policy
- Copyright
- Terms of use
- Contact us
- Social icons
- Email sign up
- Call to action
- Image gallery
- Awards and certificates
- Testimonials
- Mission and values
- Latest blogs and articles
How to optimize footers for SEO?
Once you have designed and developed the footer with all the key elements, then you can start implementing the optimization.
- Keywords: Any text on footer is text on every page. You can include your primary keywords in the mission, values statement or an about us page. Try to use your keywords as text not as links. Google considers the links as spam, those are given anchor text the same as keywords. So use keywords carefully.
- Anchor text: It is a significant part of website footer. It unlocks every link potential. To see how other sites view your page, Google uses external anchor text. It is difficult to control the external links but you can improve internal anchor text used in the footer. You need to think about the phrases that users use while searching for products and services and what kind of anchor text and long-tail keywords to use to research.
What are website footer optimization tricks for SEO?
- Include the most important links at the beginning of the footer.
- Do not overload the anchor text with keywords.
- Organize your links properly.
- Cross-linking is fine.
- Be aware of no-follow links.