What is Technical SEO?

There are a lot of aspects with regard to technical SEO. First of all, we need to know Google’s mission. Google’s purpose is “to coordinate the world’s data and make it universally reachable and beneficial. In other words, to construct the right search engine that enables people to discover what they are searching for. 

Google always desires that the users get exactly what they want to find out. In past years, although Google has updated its algorithm a number of times still its goal is the same: Google always tries its best to give you the most relevant information you want to access.

Google ranks the most applicable and usable websites and hence it is able to provide the best search results. The sites that have visibility on search engines or rank higher just to make money and do not provide any beneficial information to users should not be on top of the search engine result pages. The sites with the most relevant and useful information deserve to be on the top of searches. The sites that contain good user experience also get rewarded by Google. 

What are important SEO Google updates?

Google has made a lot of updates throughout the years. We will go in-depth about the updates that have been made for the last five years.

• Panda Update 2011: Google released its first Panda update in 2011. This panda update helped the search engines to decrease the websites which were developed for the purpose of just rank higher and earning money. Its main focus was on on-page SEO factors. It removed all the sites that had thin content and was not useful for the visitors. Google has periodically re-run the algorithm since its first release. 

• Penguin Update: After Panda, a year later Google released a Penguin update. This update particularly focused on off-page factors of the sites. It searched for the sites which get links from other sites. It discovered that the links which you have on your sites actually are relevant and admire your services, or are they there only to increase the ranking? Are they original links? This update permanently removed the strategy of buying, exchanging, and artificially creating links. With this update, a lot of sites lost their presence on the search engines.

• Hummingbird: It was Google’s third update that took place in August 2013. This was released particularly for voice search. Its main purpose was to pay close attention to each word in the query to make sure that the whole search term is included rather than some specific words. It did not give an immediate response but with time Google started to give more answer boxes in the search results rather than people type for a web page. 

• Mobilegeddon: The last update was released in 2015. 50% of search queries were done by mobile devices on Google. That is why Google introduced this update to boost the websites that have mobile-friendly pages in the search results. 

How to make your SEO rankings sustainable?

Social media has become the most important aspect of SEO as it is considered to be an effective way to discover new products and content. 

If you want to be permanently ranking well in Google, it is required to follow the intensive SEO strategy targeted on each issue of the website and its marketing and advertising. In terms of technical SEO, user experience, and content on your should be perfect and top-notch. For this purpose, we use a holistic SEO approach.

Holistic SEO approach means to focus on the following aspects:

• Technical SEO
• A great user experience 
• Writing quality content

Even if you have good quality content and excellent user experience it does mean you will immediately get a higher ranking. You need to maintain it for a long time and thus you will have a positive effect on SEO strategy. You need to make a regular and effective presence on social media. If people visit your site again and again then Google will realize that your site is good and useful for the audience.