Instagram began as a mobile app. Nowadays it is one of the most popular social media apps for sharing photos. Instagram boasts 100 million monthly active users. Most people use Instagram to post about their day to day lives. Many brands are taking advantage of Instagram to boost their social media reach and engagement.
What are the best industries for SEO Instagram Marketing?
Instagram works best for industries that have visually-driven products or services such as:
- Design
- Food and beverage
- Fashion
- Entertainment
- Hospitality
What are SEO advantages of Instagram marketing for brands?
Most of the people use Instagram and it has become the most famous app with millions of active users. Instagram is a collection of pictures so users spend time browsing pictures. Now if your brand’s photo is also there in their feed, then it means your brand’s name is the mind of the user. There is a possibility that users will start following your account and further engage with your brand on Instagram.
- Call to action: Call to action is one of the most important benefits for brand popularity by using Instagram into many posts. Brands promote their business by adding their promo codes, sales offers, new products and services, events, contests, and other related items on which the followers or Instagram users respond. Instagram provides many opportunities to add links and call to action on its feeds and posts. Every Instagram profile has an account summary that offers an option to provide the URLs which are clickable and shown up on the Instagram profile. It also supports the hashtags in which we can give our the most targeted keywords and phrases by using the # symbol.
- Humanize a brand: it is also counted as the biggest advantage of Instagram. Many times brands can be seen as unreachable or objectified, but brands have been slashing through this ideology by posting pictures of “behind the scenes” in offices, studios, and on the go. With the help of this, you can give a better idea to Instagram users about your company that what it is actually all about. Fashion companies upload the photos of backstage activities and photoshoot. On the other hand, big corporations have shown peeks into day to day office life and the trend keeps going. This increases the trust of Instagram users as they get the visualization of actual people working in the brands and they think your brand is approachable.
- Social media integration: Brands also use Instagram as a social sharing source. They take the advantage of its in-build social sharing which allows the same pictures shared on Instagram to share with Facebook, twitter,Tumblr, Flickr or foursquare.
What are the best techniques for Instagram marketing and SEO?
1. Photo enhancement: Instagram has many filters to offer for photos. It currently has 20 different filters, all designed to give the user’s photo a vintage or analog photography form. This app also has the ability to blur and adjust the contrast of pictures. 50% of Instagram users use these filters to enhance their pictures.
2. Hashtags: As we know hashtags are words or phrases proceeded by the # symbol. They act as a category on Instagram. They can be used to tag a brand, a specific product line, or virtually any word or phrase imaginable. It also provides ways to search for categories such as #nature, #wildlife, or #style, #food, and #shopping.
3. Contests: Contests are one of the best ways to engage current fans and gain new ones. Most contests are centered on a specific hashtag that is created by the brand for the specific contest. The prizes for these contests vary; some brands offer one prize per week and then a grand prize at the end of a time frame, and others just offer one grand prize. One example of a current contest is RA Sushi’s #RAShoutOut program. There are many past contests as well that got a lot of fan attention like, T.J MAXX and GE instagrapher contest.
4. Social sharing: As previously mentioned, Instagram makes it incredibly easy to link to a brand’s various social media accounts. After a quick and easy setup, brands (and regular users) can post their Instagram pictures to Facebook, Twitter, Tumblr, Flickr,, and Foursquare. They can also add a location to tag a specific store, restaurant, office, or otherwise to further enhance the brand’s image. With so many options for sharing, brands would be smart to take advantage of this built-in feature.