Module 1: Core B2B Digital Marketing Strategies

• Learn how to design marketing strategies that support long-term account-based relationships

• Master the new Marketing Investment Thesis™ Framework by WEBSITETOON academy. 

• Explore the full B2B funnel: awareness, engagement, nurturing, conversion, and retention

• Identify which content types work at each stage of the funnel (white papers, product videos, webinars)

• Understand the differences and use cases for inbound marketing, outbound marketing, and hybrid models

• Case Study: Fortune 100 HVAC Manufacturer’s strategy to penetrate international markets 

Module 3: Website Optimization for Wholesale Lead Generation

• Design buyer-centric landing pages with tiered pricing, downloadable catalogs, and dynamic inventory 

• Optimize navigation for buyers: split by product category, industry use case, or urgency

• Integrate live chat, quote request forms, CRMs, and ERP systems into one seamless user experience

• Conduct A/B testing and heatmap analysis to refine lead capture elements

• Case Studies: $50M Wholesaler of Electronic Parts (one of Canada’s largest Cell Phone Accessory Wholesalers)

Module 5: LinkedIn & B2B Social Selling

• Write magnetic connection requests and post formats that drive engagement from procurement leaders

• Learn how to run outreach campaigns at scale using tools like Waalaxy or Expandi

• Set up tracking and analytics for InMail performance and profile visits

• Develop a social selling cadence across company pages, personal profiles, and LinkedIn Groups

• Case Studies: IoT Device Wholesaler captures a 7-Figure Deal from using B2B Social Networks

Module 7: Cold Calling and CRM Management

• Build outbound prospecting scripts for different buyer personas

• Prioritize call lists using firmographics, past engagement, and behavioral triggers

• Set up CRM automation for call logging, lead assignment, and follow-up reminders

• Create dashboards and pipelines within CRMs to track call outcomes and deal stages

• Case Studies: $16M Travel Site uses buyer history and AI to achieve 3X growth 

Module 9: Marketplace Marketing (Amazon, Walmart, Faire, etc.)

• Understand the setup process for business listings on major B2B marketplaces

• Optimize product detail pages with high-resolution images, enhanced descriptions, and relevant tags

• Leverage seller tools like Amazon PPC, Walmart Connect, and Faire insights for promotional strategies

• Align inventory and fulfillment processes with marketplace requirements for compliance and speed

• Case Study: Wholesale and Distributor of Hair Products Grows 4X and Gets Acquired in Less Than 3 Years from using Amazon

Module 11: Analytics & Reporting for Wholesale Growth

• Build dashboards that combine GA4, CRM, email, and ad platform data

• Understand key financial and operational KPIs: margin, contribution, win rate, and velocity

• Customize reports for different departments: C-suite, sales managers, marketing teams

• Use cohort analysis to understand long-term behavior of acquired accounts

Module 13: Marketplace Expansion and Omnichannel Strategy

• Develop an omnichannel strategy that unifies your direct site, Amazon, Walmart, and reps

• Create a central PIM system for real-time data updates across channels

• Implement consistent pricing, inventory levels, and branding on all platforms

• Use APIs and integrations to link your ERP, CRM, and order management systems

Module 15: Strategic Planning and Digital Execution Blueprint

• Conduct a SWOT analysis to inform your digital roadmap

• Set measurable OKRs (Objectives and Key Results) for each department

• Build a Gantt chart or implementation timeline with milestones, owners, and KPIs

• Final Capstone Project: Present a digital transformation plan for your organization including tech stack, talent gaps, budget, and timelines