What is SEO outbound link quality?

If you are linking to the sites and sources that are well known by Google, have quality  content and search engines trust them, then search engines will treat your site well and start trusting your site more. Google can help determine the authority of  your site by the website you are linking to. 

When you link to the relevant content, it helps search engines understand your niche and it can increase the trust in your website.

Types of Quality outbound links

There are basically two types of outbound links:

• Do follow/ follow links:  Do follow links are those links that allow search engines to follow and reach your website. If the webmaster is linking back to you with this link both the search engines and human beings can follow you. It gives us link juice and backlink. You can use your focus keyword in the anchor text of this dofollow link to increase the traffic for a specific keyword. 

Syntax for do follow link:

<a href=”https://www.websitetoon.com/”> Websitetoon Mississauga</a>

In the above example I gave the anchor text the focus keyword. You can also provide your primary keyword to your anchor text.

By default all the hyperlinks are dofollow links. You need to do nothing to make a link dofollow. 

• No-follow links: No-follow links are those links that you do not want the search engines to crawl. 

Robot meta tag: <meta name=”robots” content=”nofollow”/>

This tells the bots,spiders, or crawlers not to follow links on the entire page.

Link Attribute: <a href=”https://www.websitetoon.com/” rel=”nofollow”>

 This tells the search engines not to count the link in terms of ranking the pages.  

 Suggestions for creating quality outbound links:

• Link to pages which actually add value and cover the subject very well.
• Link to articles having good page authority or domain authority.
• Link to articles which have got a high number of social media shares. (Though do consider other factors just like the authenticity of the site)
• Link to the bloggers in your network or in your niche, helping you to make a community with fellow bloggers.

What is SEO outbound link theme?

Search engines not only consider the outbound links but also access the outbound link theme to increase the relevancy signal of the webpage. You should link your site only to those sites that have similar content like yours. If you  link to a site that has a different theme than yours, then it will affect your site negatively and decrease your ranking.

For instance: If you have a page related to planes but you have an outbound link to the site that is about mathematical geometry related pages, then Google may consider your  page is about the shape plane not the airplane.